In a world where strength is often measured by physical prowess and success by material gain, a new movement is quietly reshaping the narrative. On Thursday, 22 October 2025, Beam Artistes unveiled the inaugural edition of Masters of the World (MOTW) at Ombak Kitchen in Setapak, Kuala Lumpur — a platform that dares to ask: what does it truly mean to be a man?
Far from the glitz of traditional pageantry, MOTW is a celebration of emotional depth, personal growth, and the quiet victories that shape a man’s journey. The event, marked by an intimate sashing ceremony and press conference, introduced sixteen delegates from twelve nations across Asia, Europe, and Africa. These men — ranging from their early twenties to their seventies — are not just contestants; they are storytellers, survivors, and symbols of resilience.
At the heart of this groundbreaking initiative is Samuel Seow, Founder and CEO of Beam Artistes. In his opening address, Seow shared a deeply personal reflection on the trials that shaped his own path. “Life humbles us,” he said. “Every scar, every setback, every tear — became a teacher. And through those lessons, I realised that to master the world, we must first learn to master ourselves.”
This ethos forms the backbone of Masters of the World 2025. The competition is divided into two categories: Masters and Elite. The former features younger men navigating the early chapters of adulthood, while the latter honours seasoned individuals whose lives are rich with experience. Among them is 71-year-old Yu Cheng Chao from Taiwan — a professor, entrepreneur, and singer — proving that age is not a barrier but a badge of honour.
Masters Category
- Boris Blagojevic, 26, Healthcare Provider (Croatia)
- Dr. Raajeev Ranjan, 27, Doctor/Actor/Model (India)
- Tan Jun Jie (Joe), 25, Interior Designer (Malaysia)
- Kaung Myat Htay, 27, Actor (Myanmar)
- Mac Januel Vallero Sevilla, 24, Student (Philippines)
- Ash Kahar, 25, Ground Response Officer (Singapore)
- Marco Steenkamp, 28 (South Africa)
- Alex Ye, 24, Chiropractor (Thailand)
- Ramadi Purba, 31, Model/Host (Indonesia)
Elite Category
- Spiros Spinoulas, 37, Model (Greece)
- Anil Paswan (Neil), 46, Model (India)
- Lee Chee Kiong, 56, Invention Teacher (Malaysia)
- Prince Jefrey O. Hernandez, 39, Entrepreneur (Philippines)
- Yu Cheng Chao, 71, Entrepreneur (Taiwan)
- Terence Yeok Kian Tea, 57, Medicine Pioneer (Singapore)
- Hector Soria Martinez, 38, Police Trainee (Spain)
These men will undergo a week of challenges and mentorship leading up to the Grand Final on 20 October 2025 at the elegant Starlight Arena @ Plaza 51 in Petaling Jaya. But MOTW is more than a contest — it’s a call to action. Seow hopes the platform will inspire men to rise above their pasts, lead with compassion, and become beacons of strength for their families and communities.
“Let this pageant be more than a competition,” Seow urged. “Let it be a message to the world: that mastery is not about power or perfection, but about peace, purpose, and perseverance.”
The event is supported by a robust network of partners and sponsors, including Alluora (Official Skincare Sponsor), Universal Music Malaysia (Talent Elevation Partner), Stegg Kuala Lumpur (Official Hotel), and Hyperlive TV.
Audience participation plays a key role in the outcome, with public voting now open at www.thevotique.com. Supporters are encouraged to vote for their favorite delegates, making their voices part of the journey toward crowning the next Master of the World.
The Grand Final venue, Starlight Arena, promises a night of elegance and inspiration. VIP tickets are priced at RM 350 (round table dining), while general admission is RM 150 (buffet seating). The organisers invite everyone to attend and support these remarkable men as they redefine masculinity and celebrate the power of personal transformation.
Beam Artistes, the visionary force behind Masters of the World 2025, continues to champion diversity and talent across Southeast Asia. With MOTW, they’ve not only created a stage — they’ve sparked a movement.
As the countdown to the Grand Final begins, one thing is clear: the world is ready for a new kind of man. One who leads not with dominance, but with dignity. One who masters not just his craft, but his character.
And in that mastery, the world finds hope.
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