The Blind Beat EP is the result of the #blindbeatchallenge – a TikTok content series Drax Project created for themselves during the pandemic lockdowns – where each member of the group had 10 minutes on their own in the studio to come up with song parts on their respective instruments.
They then put them together blind to hear the outcome and the results were a delight for both the band members and their fans watching the process roll out.
“We were trying to spark some creativity in the studio,” explains the band. “When Ben (O’Leary – guitarist) suggested we each go to a separate room and write a part for a song. We picked a key and a tempo to base our ideas off, so the end result would at least be listenable… in theory. Matt (Beachen – drummer) filmed everyone’s reactions and posted it to TikTok, really thinking nothing much of it. The first one racked up millions of views in a few days and the #blindbeatchallenge was born.“
With over 30 million views across eight videos and thousands of comments begging for an official release – it quickly became apparent to the band that they had stumbled on a creative goldmine.
As a result of fan elation, Drax Project rapidly assembled a crisp collection of releases, with ‘In And Out’, ‘Stole A Car’, ‘Confessions’, ‘Judge Judy’, ‘Second Chances’, and the previously released ‘Gameboy Color’ making their way into the Blind Beat EP package.
With lead single ‘Gameboy Color’ hitting the TikTok viral sphere after a matter of days, the Blind Beat EP is positioning itself as one of the most hyped bodies of work to be forged from the music industry’s most influential discovery platform.
The Kiwi pop powerhouse outfit has carved its own path in recent years, rising from busking jazz students to becoming one of the most seen and heard New Zealand musical acts of all time.
They’ve amassed hundreds of millions of streams; teamed up with some of the biggest names on the planet (including Hailee Steinfeld, Fetty Wap, and Six60); and toured the world with the likes of Ed Sheeran, Christina Aguilera, Lorde, and Camilla Cabello – all off the back of songwriting that combines undeniable pop hooks with brilliant and subtly complex musicianship.
IN AND OUT LYRICS
I’m so deep in the madness
I’ve gone and ran out of second chances
Please someone send out an S.O.S I’m coming out of the deep end but
Now I’m out second guessing
Step one imma rock your body
Step two you could steal my heart
By step three we’ll be leaving the part
Step four and we’re back at the start
I wasn’t ready to miss ya like that
Never imagined that it was like that
I want you back just as soon you left (you left)
Maybe we had enough
We can get so in and out of love
Bring me back to just pull out the rug
Don’t know how much more I can take of us
You got me in and out of love, in and out of love (hey)
Oh, oh, oh
Mmm, mmm,
Been in and out of love, da na, oh na
Got me in and out of love, in and out of love
There’s something I don’t understand
When you wanted me you were loving all over me
I.L.Y. that’s what I said
And you wanted me never letting go of me
Lately we’ve been so in and out of love
But somehow we never get enough (oh oh oh)
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